Product sourcing is an ongoing process, not a one-time event. Too many e-tailers find a product and supplier, and think they0re done. But every product trend has a life-cycle 0 what your customers want today is not what they0re going to want in six months. You need to watch carefully where trends in your niche market are going, or you0ll soon find yourself sourcing products that are yesterday0s news.

See the Big Picture
There are two kinds of trending, and both are important to your retail business:
0 First is trend tracking 0 this simply means looking at what0s popular in your market right now. This kind of trending is where hot lists and top ten lists come from 0 it follows what consumers are currently buying.
0 The second kind of tracking is trend forecasting, or watching to see where today0s trends are headed, and what will be selling in six months or a year.
You need both kinds of trending to get the whole picture because your trend tracking is literally the pathway or stepping stone to your trend forecasting. Trends don0t occur in a vacuum, or spring out of nowhere 0 they0re most often just variations of existing trends and markets. You […]

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